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Saturday 31 December 2016

Dhruva USA — What is the breakeven?

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Charan – Surender Reddy’s Dhruva is Gearing up for a Humongous Release in USA. The film is releasing in 199 Locations according to the schedules sent by the distributor. This is one of the biggest ever for any Telugu film and more interestingly only Ram Charan has another film to release in 190+ Locations (Brucelee The Fighter released in 202 Locations).

Coming to the economics of the film in USA, Distributor Jolly Hits has bought the rights for 5.25 Cr ($780k) and it will cost them another $120k for releasing the film (expenses) which sums upto $900k.

As the distributor can get a maximum share of 60% of the collected Gross the film has to do 1.5 Million Dollars for Break-even whereas Ramcharan’s biggest grosser till date in USA is Govindhudu Andhari Vadele which had collected 671 thousand Dollars.
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